IKEA Place App
IKEA strive to make good design accessible to everybody. The new AR app, IKEA Place, represents the latest effort towards this ambition, to perhaps change the way people buy furniture forever.
Introducing IKEA Place
IKEA Place marks an important milestone in IKEA’s digital transformation story. Built on Apple’s ARKit technology, IKEA is one of the first home furnishing companies in the world to bring AR technology to consumers, shifting the way we purchase furniture forever.
Available on iOS 11, IKEA Place lets you virtually place furnishings in your space. From sofas and lamps, to rugs and tables, all of the products in IKEA Place are 3D and true to-scale, so you can make sure it’s just the right size, design and functionality for your room. IKEA Place breaks down the barriers to imagining what is possible, and makes the possibilities real. Now, you can stop wondering and start doing.
Feel the reality with the new IKEA AR app
In our ambition to create a better everyday life for the many people, where they are, Inter IKEA Systems is creating an app that uses the latest AR technology. We’ve closed the imagination-reality gap so that people can freely experience, experiment and share how good design transforms their rooms and world.
Taking the guesswork out of buying furniture
Inter IKEA Systems is developing an augmented reality (AR)* app, using Apple’s new ARKit. The app will help people visualise what IKEA products will look like in their own home, closing the gap between their imagination and the reality. This app will make it easy for people to see what that new sofa will look like in their home, and if it fits with their wallpaper or other furniture. So people can buy something new for their home, knowing in advance that it will look great.
An intuitive AR experience
The Apple hardware and software platforms support a great AR experience. And they help to make AR a more accessible tool for real-life decision making. The app will be more intuitive and easy to use than our current app “Place In Your Room”. Our collaboration with Apple enables us to deliver an improved experience to our customers. At the same time, it gives us the possibility to help shape the development of AR.
IKEA Place: What does it do?
Since the beginning, IKEA has been committed to offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We believe good design combines form, function, quality and sustainability at a low price – or what we call ‘democratic design.’ Now, technology has caught up with our ambition. AR lets us redefine the experience for furniture retail once more, in our restless quest to create a better everyday life for everyone, everywhere.
With IKEA Place, access and imagination no longer stand in the way of designing your place.