The IKEA Concept

Blue and yellow

You probably recognise the most important visual elements of the IKEA Concept: the IKEA logo and the IKEA wordmark.

Evolution of the IKEA logo

The IKEA logo has changed little throughout the years. The design of the 1967 logo remains a consistent symbol of the IKEA business. The blue and yellow logo was first used in 1977 and since 1983 focus has been on this version of the IKEA logo. Today, it is one of the world’s strongest brands.

Help us protect the IKEA trademarks

From being stamped on IKEA products to appearing in IKEA communication, the IKEA logo is an instantly recognisable symbol of the IKEA Concept. However, companies or individuals not associated with us sometimes try to take advantage of the goodwill associated with the IKEA trademarks. And this is where we could use your help. If you see the IKEA logo or IKEA trademark used in a way that you believe might not be associated with a real IKEA company.

Please take a moment to let us know

Where the IKEA Concept comes to life

The IKEA Concept lives and grows. It comes to life in more than 380 IKEA stores around the world, where people touch and try, play and dream. It comes to life in the IKEA catalogue on each page.

It comes to life on phones and computers. Most importantly, the IKEA Concept comes to life in the homes of millions of people around the world who experience beautiful solutions at incredibly low prices.

Creating homes to love

Simply put, IKEA home furnishing is beautiful, functional and affordable. IKEA stores use the IKEA product range to create solutions that are relevant and affordable to consumers in their local market.

These solutions contribute to how people live. And more importantly, to how they want to live. It is all about creating beautiful homes to love. Homes that make everyday life a little better.

Touch. Try. 
Explore. Dream!

The IKEA store is our meeting place. It is where the IKEA product range comes to life. Visitors can compare styles and prices and get inspired by realistic room settings. They are welcome to sit, lie down, open and close drawers and cabinets, pretend to cook, sleep or watch TV.

The IKEA store is designed to meet many people looking for something for their homes. It’s also a place where you actually can go from inspiration to involvement by getting inspiration from solutions in the store, searching, finding and choosing the products needed, picking them up, buying them, bringing them home, putting them together and enjoying them the same day.

Low prices

All the IKEA products in the store are supported by price and product information that makes it easy for visitors to serve themselves. Customer involvement contributes to low prices.

You do your part. We do our part.
Together we save money.

Visit the museum

IKEA Museum is the story of IKEA. In the past, in the present and into the future. Join us on our journey from our beginnings in Älmhult and out into the world.

The IKEA Concept Center

We believe in learning by doing. We operate the IKEA Concept Center in Delft, the Netherlands, where shopping, learning, testing and supporting all come together.

The idea is to give IKEA retailers the chance to learn about the IKEA Concept and its recent updates and benefit from all the competence of specialists in a hands-on environment.

”The floor is where we learn still today, be it in the store or in the factory.”

Ingvar Kamprad IKEA founder

Supporting

The IKEA Concept Center is also home to specialists who, in co-operation with the IKEA retailers, find and identify good ideas and solutions. New solutions are developed, documented and analysed from a conceptual viewpoint.

We provide systematic transfer of IKEA know-how. And communicate proven solutions to all IKEA retailers, so that each and every one can benefit from these in their business. Together, we work to keep the IKEA Concept successful.

Learning

At the IKEA Concept Center IKEA retailers can learn to develop their business and have lots of fun while doing it! We offer more than 50 different training programmes and workshops to IKEA managers and specialists at the IKEA College. In addition, many training programmes are offered locally or as e-learning programmes.

Every year thousands of students are educated on how to use proven systems, methods and solutions to maximise the possibilities of the IKEA Concept.

Testing

Just as all IKEA products are tested to ensure quality and to find ways to improve, we are always interested in improving the living IKEA Concept. We test lots of new and innovative ideas at the IKEA Concept Center. These could be ideas suggested by IKEA retailers or ones that we come up with ourselves. When we find solutions that work well we make the part of the IKEA Concept and document and describe them so that all IKEA retailers benefit.
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