The IKEA Concept

For the many people

The IKEA Concept starts with the idea of providing a range of home furnishing products that are affordable to the many people, not just the few. It is achieved by combining function, quality, design and value - always with sustainability in mind. The IKEA Concept exists in every part of our company, from design, sourcing, packing and distributing through to our business model. Our aim is to help more people live a better life at home.

Bringing the IKEA Concept to life
The IKEA Concept comes to life in many ways: Through our worldwide stores, in the IKEA catalogue, via the web and apps, and most importantly in millions of homes around the world.

The story behind the name
The IKEA name combines the initials of IKEA founder, Ingvar Kamprad, (IK) with the first letters from the names of the farm and village where he grew up
- Elmtaryd and Agunnaryd (EA). The IKEA logo has hardly changed during the company’s history and the 1967 version remains a consistent symbol of the IKEA business.

Together we save money
IKEA customers play an important role in what we call our democratic design process: We do our part, you do your part, together we save money. Customers get involved in many ways - assembling flat-pack products (first used over 60 years ago for the LÖVET table), having a climate positive approach at home and giving us feedback - are just a few. See the LÖVBACKEN side table.

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