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Store Sales Manager

Store Sales Manager



It takes a dream to create a successful business idea....It takes people to make dreams a reality.

Working at the IKEA Group means that you are part of an inspiring, fun and fast-paced environment. We’re the world’s largest home furnishing retailer, with 135,000 co-workers and operations in 43 countries, but we value working in a non-bureaucratic way. Here you can always be yourself. In fact, we actively encourage it! At IKEA, we respect each other, our differences and are open to everyone making a contribution. So no matter where you work in the world, you’ll most likely rub shoulders with a diverse group of people – with different backgrounds, special skills and a quirky sense of humour.

We offer exceptional career and learning possibilities at IKEA. Our co-workers are encouraged to try different roles, and many change between functions and countries several times in their careers. You can design your own career path according to your development plan and future goals. We believe in every co-worker’s ability to develop. Because as you grow, IKEA grows too. To start growing with IKEA, take a look at our different roles and available jobs.

We are currently looking for Sales Manager to to join our IKEA India team in Mumbai


To lead and inspire your team to optimise the shopping experience to secure satisfied customers and increased sales and profitability in your store.


  • Secure a consistent, seamless positive customer experience through all channels by ensuring that your department is always striving to fulfil the three IKEA customer motivators: "Is it worth it?", "Can I trust IKEA", "Is there something for me?

  • Ensure your shopkeepers have the right number of co-workers in the right place at the right time to run their shops successfully and ensure their co-workers are ready and available to serve customers and help them buy.

  • Deliver and lead the commercial action plan for your store; taking input from the team and the matrix manager to ensure the department supports the achievement of the agreed goals for the country, maximises sales and generates sustained long-term profitability.

  • Secure successful implementation of country priorities and the sharing and implementing of good solutions.

  • Ensure your shopkeepers understand the multichannel retail environment they are working in and know how to use this in the best and most commercial way for different customers.

  • Analyse the qualitative performance of your store using IKEA research tools to improve the IKEA mechanical sales system and easy buying process through all channels.

  • Know your local market potential and work with your team and other functions to ensure your store is locally relevant throughout the different sales channels.

  • Follow up your financial goals, KPIs and costs, and take action on deviations. Motivate and develop team members by agreeing clear goals, expectations and conducting follow-ups.

  • Secure competent and high-performing teams and leaders who inspire and empower every co-worker to recognise and understand their contribution. Identify and develop the many talents within the department to secure succession planning.

  • Understand the IKEA social and environmental commitments and know how you can contribute to sustainability.


  • Understanding how to create business in the IKEA multichannel retail environment.

  • A proven record of strong and successful leadership.

  • Skilled in creating a high commercial performance.

  • Understand and actively use all IKEA manuals; build your competence based on the manuals Selling the IKEA way and Pricing the IKEA way.

  • Understand the business plan process in the store.

  • Analytical and numerical skills.

  • Sales steering and how to work with layout as commercial tool.

  • Understand the local market and competition and what this means for pricing.

  • Understand life at home in your Primary market Area.

  • Ability to set budgets, implement action plans and follow up goals.

  • Ability to lead business through people by demonstrating strong leadership capabilities.

  • Ability to make things happen by championing flexibility, speed and simplicity.

  • A considered decision-maker.

  • Your leadership is based on performing and delivering while learning and developing.


  • Business-minded and result-driven with a customer focus.

  • Experience of leading and developing people with good results.

  • Experience of setting and implementing action plans, budgets and following up goals.

  • Understand profit and loss and how to affect its result through departmental actions.

  • Experience of taking commercial decisions based on local market information.

  • Ability to manage a variety of activities in parallel.

  • Ability to communicate in English.

  • Ability to engage a receiver by creating a passion for your plans.

  • Ability to confront and manage poor performance.

  • Proven ability to understand cause and effect of decisions.

  • The IKEA values reflect your own values.

  • Experience gained in a shopkeeper role in the IKEA store with proven results.

  • Ability to influence in a matrix organisation.